Thor Industries: RV brands, ownership sources and recalls
Brands attributed to Thor Industries in this site's reference table, each with its source, and NHTSA recall campaigns by brand and year.
Key facts
- Thor Industries has 16 brands in this site's ownership table, 5 with reviewed model families.
- Each ownership row links to the source page it was read from and carries a confidence level. Trade-press and encyclopedia sources are marked medium or low.
- Campaign counts are distinct NHTSA campaigns filed under the brand's NHTSA make names, by year the report was received, including models not reviewed here.
NHTSA records released through September 19, 2026; Transport Canada records through September 19, 2026. The absence of a recall in this dataset does not establish that a vehicle is safe.
Brands and sources
| Brand | NHTSA make names | Since | Confidence | Source | Note |
|---|---|---|---|---|---|
| Airstream | AIRSTREAM | not stated | high | source | Listed on Thor brand page. Operates independently inside Thor per Thor press release dated 2026-02-23. |
| CrossRoads RV | CROSSROADS | not stated | high | source | Part of Keystone operations per Thor FY2025 10-K. Named as Group 2 in 2026-02-23 press release. |
| Cruiser RV | CRUISER, CRUISER RV | not stated | medium | source | Ex Heartland brand. Not on Thor brand page and not in Thor 2026-02-23 press release. Layoffs reported April 2025 (RV PRO via search result). Production status unconfirmed. |
| DRV Luxury Suites | DRV | not stated | medium | source | Still listed on Thor brand page. Production suspension reported by trade press in 2025 but not confirmed by a page I fetched. |
| Dutchmen | DUTCHMEN | not stated | high | source | Part of Keystone operations per Thor FY2025 10-K. Not on Thor brand page but named in the 2026-02-23 press release as Group 2. Still an active brand. |
| Entegra Coach | ENTEGRA | not stated | high | source | Motorized. Part of Jayco family per Thor FY2025 10-K and Group 1 per 2026-02-23 press release. |
| Heartland RV | HEARTLAND | not stated | high | source | Heartland trade names moved under Jayco starting fiscal 2026 per Thor FY2025 10-K. Legacy Heartland products being cleared from the channel. Heartland now sits in Thor Group 1. |
| Highland Ridge RV | HIGHLAND RIDGE FW, HIGHLAND RIDGE TT | not stated | high | source | Part of Jayco operations per Thor FY2025 10-K. Not on the Thor brand page. Assumed still active. |
| Jayco | JAYCO, JAYCO FIFTH WHEEL, JAYCO TRAVEL TRAILER | not stated | high | source | Jayco is now the lead of Thor RV Group 1 (with Entegra Open Range Heartland Tiffin) per Thor press release dated 2026-02-23. |
| Keystone RV | KEYSTONE | not stated | high | source | Keystone operations include Dutchmen and CrossRoads per Thor FY2025 10-K. Group 2 per 2026-02-23 press release. |
| KZ RV | KZ-RV, KZRV | not stated | high | source | KZ operations include Venture RV per Thor FY2025 10-K. Independent operation inside Thor per 2026-02-23 press release. |
| Open Range | none | not stated | high | source | Listed on Thor brand page and in Group 1 per 2026-02-23 press release. No NHTSA string supplied. |
| Starcraft RV | STARCRAFT RV FW, STARCRAFT RV TT | not stated | high | source | Part of Jayco operations per Thor FY2025 10-K. Not on the Thor brand page. Assumed still active. |
| Thor Motor Coach | THOR, THOR MOTOR, THOR MOTOR COACH | not stated | high | source | Motorized. Thor Group 2 per 2026-02-23 press release. |
| Tiffin Motorhomes | TIFFIN | not stated | high | source | Tiffin Group per Thor FY2025 10-K. Thor Group 1 per 2026-02-23 press release. |
| Venture RV | none | not stated | high | source | Part of KZ operations per Thor FY2025 10-K. Listed on Thor brand page. No NHTSA string supplied. |
Campaigns by brand and year
| Brand | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Airstream | 5 | 0 | 3 | 1 | 7 | 3 | 8 | 5 | 9 | 6 | 2 | 1 | 50 |
| CrossRoads RV | 5 | 2 | 5 | 8 | 5 | 3 | 0 | 3 | 0 | 2 | 0 | 0 | 33 |
| Cruiser RV | 3 | 3 | 3 | 2 | 1 | 1 | 3 | 5 | 0 | 3 | 1 | 0 | 25 |
| DRV Luxury Suites | 1 | 3 | 1 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 1 | 0 | 10 |
| Dutchmen | 4 | 5 | 4 | 5 | 5 | 2 | 4 | 3 | 1 | 2 | 0 | 0 | 35 |
| Entegra Coach | 5 | 6 | 5 | 8 | 7 | 10 | 10 | 10 | 14 | 15 | 8 | 10 | 108 |
| Heartland RV | 5 | 8 | 8 | 6 | 4 | 5 | 8 | 7 | 1 | 4 | 2 | 3 | 61 |
| Highland Ridge RV | 6 | 3 | 6 | 2 | 1 | 1 | 4 | 4 | 1 | 1 | 2 | 0 | 31 |
| Jayco | 5 | 16 | 10 | 18 | 21 | 17 | 15 | 18 | 17 | 13 | 11 | 9 | 170 |
| Keystone RV | 7 | 10 | 12 | 16 | 9 | 14 | 11 | 11 | 3 | 5 | 10 | 5 | 113 |
| KZ RV | 1 | 4 | 9 | 9 | 2 | 2 | 7 | 5 | 0 | 1 | 1 | 1 | 42 |
| Starcraft RV | 10 | 7 | 2 | 1 | 2 | 0 | 4 | 3 | 1 | 1 | 2 | 0 | 33 |
| Thor Motor Coach | 9 | 13 | 19 | 13 | 12 | 19 | 7 | 5 | 6 | 4 | 7 | 0 | 114 |
| Tiffin Motorhomes | 5 | 6 | 5 | 2 | 2 | 2 | 8 | 9 | 7 | 8 | 5 | 5 | 64 |
A campaign that lists brands of two makes appears under both. Do not add rows to get a company total.
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